Conversion Optimization Specialist

Open Opportunity

About

Conversion Optimization Specialist

 

 Mission

Haiti Now is dedicated to empowering Haitian girls living in domestic servitude to overcome poverty and exploitation to achieve economic security.

 

Our Vision

To see girls in domestic servitude overcome extreme poverty, heal emotional trauma, and live rewarding lives.

 

Your first assignment will be to start a fundraising campaign. Haiti Now will provide further guidance for you to have a quick and successful fundraiser.



Role brief: 

We are seeking a talented conversion optimization specialist to create, manage, test, analyze, and improve the marketing funnel. Your role will be responsible for increasing the rate at which site traffic converts to leads and leads to donors. 

 

Responsibilities: 

 

  • Develop funnels using new and existing assets 

  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms. 

  • A/B test and continually measure the performance of these conversion assets. 

  • Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path. 

  • Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team. 

  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies.

 

Qualifications

 

  • bachelor's degree in advertising or marketing.

  • Google analytics certificate

  • 1 year working experience  with Google analytics 

 

Requirements:

 

  • Minimum of 5 volunteer hours per week 

  • PMs Minimum volunteer hours 10 hrs per week for at least 6 months

  • Must be responsive to all messages within 24 hours

  • Excellent time management & communication skills in English; follow up and follow through approach

  • Native fluency in spoken and written English

  • Highly collaborative style; experience working in a virtual environment highly preferred

  • Proficiency with Google Suite Apps such as Drive, Sheets, etc. and familiarity with Trello & Slack 

  • Enjoys creating & implementing initiatives

  • Reliable internet connection a must 

  • Detail-oriented, organized, consistently communicates, and deadline-driven

  • Motivated self starter and entrepreneurial  with the ability to work independently with purpose and accuracy in a fast-paced environment

  • Experience or knowledge working in a Non-profit or social issues preferred.

  • Professional Demeanor at all times as a virtual non-paid volunteer

Positions
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Requirement Details
This is remote and can be completed anywhere. Please apply here: https://www.haiti-now.org/ways-to-help/volunteer/
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