About
Marketing Intern Job Description
Mission Statement:
The National Civil Rights Museum, located at the Lorraine Motel, honors and preserves the legacy of Dr. Martin Luther King, Jr. We chronicle the American civil rights movement and tell the story of the ongoing struggle for human rights. We educate and serve as a catalyst to inspire action to create positive social change.
History:
Established in 1991, the National Civil Rights Museum is located at the former Lorraine Motel, where civil rights leader Dr. Martin Luther King Jr. was assassinated on April 4, 1968. In 2002 the museum opened an $11 million expansion, The Legacy Building, which addresses the assassination investigation and the legacy of the civil rights movement. In 2013 and 2014, the museum underwent a $27.5 million renovation which added more than 40 new films, oral histories and interactive media to the site’s already robust galleries. The museum is among the top 5% of institutions to be accredited by the American Alliance of Museums and one of the International Coalition of Sites of Conscience worldwide. Through interactive exhibits, historic collections, dynamic speakers and special events, the museum offers visitors a chance to walk through history and learn more about a tumultuous and inspiring period of change. Individuals who intern at the National Civil Rights Museum have a unique opportunity to receive hands-on experience at an award-winning institution.
Time Commitment:
- Academic year internships are 10-20 hours per week
- Summer internships are 30-40 hours per week
- Alternative arrangements can be discussed with the specific department but are subject to that department’s approval.
Compensation:
· The museum offers unpaid internships for academic credit.
· Occasionally, paid internships are available, and students may inquire as to the possibility of a paid internship.
Categories in the Marketing Department:
· Media Relations
· Brand Design & Strategies
· Brand Awareness
Scope:
· How to implement strategy and storytelling into branding, marketing, and design
· Best communication practices with clients and/or co-workers
· Responsive web-design and strategy
· How to develop design systems and processes
· How to manage time, priorities, and tasks in a high-functioning environment
Interns could potentially perform tasks such as:
· Design responsive brand systems and identities for various pillar programs and events
· Assist in developing the museum’s brand story
· Design based on needs of various programming and events such as flyers, digital invitations, brochures, etc.
Qualifications:
Candidates must be able to complete tasks independently, must be reliable and punctual and capable of functioning in a multi-task environment. Must be able to take direction and follow instructions and complete tasks on deadline. Must have excellent technical design skills. The acceptable candidate must adhere to the rules and regulations governing all employees and volunteers of the National Civil Rights Museum. (A copy of pertinent sections of the employee handbook can be made available.)
Candidates should have a strong interest and/or higher education studies in graphic design, English/creative writing, illustration, non-profit/arts administration or related field. Multi-tasking, scheduling, and deadline efficiency are highly important. Must have strong typography, Adobe CC (Illustrator, Photoshop, InDesign), and storytelling skills. Must possess excellent organizational skills, be detail-oriented and neat, and have the ability to work both as an individual and as part of a team.
· Microsoft Office 365 titles including Word, Excel, PowerPoint, and Teams – intermediate
· Social Media platforms including Twitter, Instagram, Facebook, TikTok, InDeed, and YouTube – intermediate
Desired but Optional:
· Adobe Creative Cloud applications including Photoshop, Illustrator, Premiere, Acrobat, and InDesign – basic to intermediate
· Email marketing software – basic (preferably Constant Contact)