The Intercollegiate Taiwanese American Students Association(ITASA) is a national 501(c)(3) non-profit organization that seeks to connect, inspire, and empower Taiwanese American students across the country. Since 1993, ITASA East Coast Conference is hosted at various universities annually. Each year, ECC attracts over 300 active community leaders who care about their culture and professional development. During this three-day conference, attendees will be able to participate in workshops led by prominent speakers, enjoy fun social events to interact with other undergraduates, and join small groups for reflection.
Conference Theme: Intertrak
Life seems like a solitary train ride in which we do not always know what will happen next and who we will meet along the way. However, it is the process and experience that truly matters. You will also be surprised to discover how much in common you have with others- such as strangers on your commuting train- who are seemingly on a different journey from that of yours.
Intertrak is a train that is speeding through a series of workshops covering cultural, personal and career developments. Intertrak invites passengers who identify with or are interested in Taiwanese American and Asian American culture. Boarding on Intertrak, we want passengers to connect with each other on a deeper level and build lifelong networks with like-minded individuals.
Are you ready to share a ride with people who might become your lifelong friends?
Albert Y. Cheng is currently the Global lead for Google Play Platform and Games marketing. At the University of Pennsylvania, he received his BS degree in Economics and Electrical Engineering, later his MBA degree in Finance and Marketing from the Wharton School. At Google Play, Albert Cheng helped drive 4 times growth in its music users through product launches, marketing analytics and growth hacking. A great team player, Cheng led his team to introduce new play branding and iconography to over 1.5 billion users. He is also a recipient of the Platinum global marketing awards for 2014 Oscars campaign and research on user trust.
Schools that have attended past ITASA East Coast ConferenceBaruch College
Johns Hopkins University
Massachusetts Institute of Technology
New York University
Parsons school of Design
Stony Brook University
University of Maryland
University of Pennsylvania
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Questions about the conference?
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