About
Development and Marketing Technology and Analytics Intern Job Description
Mission Statement:
The National Civil Rights Museum, located at the Lorraine Motel, honors and preserves the legacy of Dr. Martin Luther King, Jr. We chronicle the American civil rights movement and tell the story of the ongoing struggle for human rights. We educate and serve as a catalyst to inspire action to create positive social change.
History:
Established in 1991, the National Civil Rights Museum is located at the former Lorraine Motel, where civil rights leader Dr. Martin Luther King Jr. was assassinated on April 4, 1968. In 2002 the museum opened an $11 million expansion, The Legacy Building, which addresses the assassination investigation and the legacy of the civil rights movement. In 2013 and 2014, the museum underwent a $27.5 million renovation which added more than 40 new films, oral histories and interactive media to the site’s already robust galleries. The museum is among the top 5% of institutions to be accredited by the American Alliance of Museums and one of the International Coalition of Sites of Conscience worldwide. Through interactive exhibits, historic collections, dynamic speakers and special events, the museum offers visitors a chance to walk through history and learn more about a tumultuous and inspiring period of change. Individuals who intern at the National Civil Rights Museum have a unique opportunity to receive hands-on experience at an award-winning institution.
Time Commitment:
-
Academic year internships are 10-20 hours per week
-
Summer internships are 30-40 hours per week
-
Alternative arrangements can be discussed with the specific department, but are subject to that department’s approval.
Reporting:
The Development and Marketing Technology and Analytics intern reports to the Director of the same
Compensation:
-
Students will be paid hourly, but may also receive course credit
-
Undergraduate students are paid $12/hour
-
Graduate students are paid $15/hour
Roles of the Development and Marketing Technology and Analytics Department:
-
Design and manage the technology stack of the Development and Marketing departments in order to drive earned and contributed revenue in a technology-first and data-driven way
-
Design and provide the reporting and analytics of the Development and Marketing departments to ensure that all activities and decisions of the department are guided by data
-
The department also includes the Gift Processing and Prospect research functions of the Development department
-
The department also includes the direct mail strategy of the Development and Marketing departments
Scope:
The Development and Marketing Technology and Analytics Intern will be tasked with one or more of the following projects, or a similar project determined by a more urgent priority upon the beginning of the summer semester:
-
Collecting, organizing, and strategizing around the collection of Museum program data, to inform such tasks as ongoing grant applications from the Development department
-
The fine-tuning of a custom machine learning model to attempt to find the ideal donor prospects among Museum visitors
-
Design and assess various A/B tests within our email marketing strategy
-
Reporting analysis on what is effective or ineffective within our direct mail strategy as it expands in FY25
-
A sub-project within the larger Data Warehouse development project, to be determined
Qualifications:
Candidates must be able to complete tasks independently, must be reliable and punctual and capable of functioning in a multi-task environment. Must be able to take direction and follow instructions and complete tasks on deadline. Must have excellent written and oral communication skills. The acceptable candidate must adhere to the rules and regulations governing all employees, interns, and volunteers of the National Civil Rights Museum.
Candidates would ideally have a strong interest and/or higher education studies in Statistics, Data Science, Computer Science, and/or Marketing, but any major is acceptable as long as coursework has exposed the candidate to basic statistics. Multi-tasking, scheduling, and deadline efficiency are highly important. Must have strong web and computer skills. Must possess excellent organizational skills, be detail-oriented and neat, and the ability to work both as an individual and as part of a team.
Required Skills:
-
Introductory statistics background
Desired but Optional:
-
Strong statistics background
-
Familiarity with Excel
-
Introductory data science background
-
Familiarity with SQL